



seafood
marketing lab™
by Ekaterina Tribilustova
by Ekaterina Tribilustova
what I can do for you: strategic and Innovative Marketing for the Global Seafood Industry
20+ years at the forefront of global seafood marketing, advising industry leaders on market intelligence, positioning, differentiation, and staying ahead of evolving consumer awareness and market trends. I work with national, regional, and international seafood companies, governments, and industry organizations to anticipate market dynamics, elevate marketing strategies, and strengthen execution.
1. Strategic & Innovative Seafood Marketing
Development of strategic and innovation-driven marketing frameworks for fisheries and aquaculture sectors
Design of advanced seafood promotion programs combining branding, storytelling, and consumer engagement
Creation of international marketing strategies and positioning of national seafood brands across markets
Development of new marketing concepts to stimulate seafood demand and reposition seafood products in evolving markets
2. Market Intelligence & Value Chain Analysis
Analysis of global markets, seafood market trends, consumer behaviour, and emerging demand patterns
Value chain analysis to identify innovation opportunities in fisheries and aquaculture
Identification of new product opportunities and value-added seafood concepts
Development of strategic insights and market intelligence to support industry transformation
3. Export Strategy & Market Development
Design of high-impact export strategies to position seafood producers competitively in global markets
Identification of high-potential international markets and entry pathways for seafood products
Strengthening the global competitiveness, positioning, and differentiation of national seafood industries
Development of forward-looking export promotion programs aligned with evolving global seafood demand
4. International Cooperation & B2B Partnerships
Development of international B2B partnerships and strategic alliances across the global seafood industry
Coordination of international projects supporting seafood market development, innovation, and industry cooperation
Facilitation of high-level dialogue between industry stakeholders, governments, and international organizations
Strategic support for international seafood forums, policy initiatives, and multi-stakeholder collaboration platforms
1. Strategic & Innovative Seafood Marketing
Development of strategic and innovation-driven marketing frameworks for fisheries and aquaculture sectors
Design of advanced seafood promotion programs combining branding, storytelling, and consumer engagement
Creation of international marketing strategies and positioning of national seafood brands across markets
Development of new marketing concepts to stimulate seafood demand and reposition seafood products in evolving markets
2. Market Intelligence & Value Chain Analysis
Analysis of global markets, seafood market trends, consumer behaviour, and emerging demand patterns
Value chain analysis to identify innovation opportunities in fisheries and aquaculture
Identification of new product opportunities and value-added seafood concepts
Development of strategic insights and market intelligence to support industry transformation
3. Export Strategy & Market Development
Design of high-impact export strategies to position seafood producers competitively in global markets
Identification of high-potential international markets and entry pathways for seafood products
Strengthening the global competitiveness, positioning, and differentiation of national seafood industries
Development of forward-looking export promotion programs aligned with evolving global seafood demand
4. International Cooperation & B2B Partnerships
Development of international B2B partnerships and strategic alliances across the global seafood industry
Coordination of international projects supporting seafood market development, innovation, and industry cooperation
Facilitation of high-level dialogue between industry stakeholders, governments, and international organizations
Strategic support for international seafood forums, policy initiatives, and multi-stakeholder collaboration platforms
About me
I am Ekaterina Tribilustova, MBA, Founder and Strategic Marketing Advisor of Seafood Marketing Lab™. I am a marketing strategist specializing in the global seafood industry, with 20 years of experience across international seafood markets, trade development, and sector marketing. My work focuses on developing innovative marketing frameworks, B2B collaboration initiatives, export market development programs, and strategic seafood promotion initiatives. Over the past two decades, I have delivered more than 40 international projects across over 30 countries, collaborating with organizations including the Food and Agriculture Organization of the United Nations, the Norwegian Seafood Council, seafood industry associations in various countries, and other stakeholders through international organizations and institutional partnerships.
Hi, I'm Ekaterina Tribilustova — I am a strategic marketing expert specializing in the global seafood industry, with 20 years of experience in international seafood markets, trade development, and sector marketing strategies. My work focuses on designing strategic marketing frameworks that strengthen the global positioning, competitiveness, and demand for seafood products. I develop innovative marketing strategies, export market development initiatives, and seafood promotion programs that support industry growth and sustainable market expansion.
20
20
Years of Experience
20
20
Years of Experience
20
20
Completed Projects
20
20
Completed Projects
20+
20+
countries
20+
20+
countries
What My Collaborators Say
8 countries. 13 markets. 4 key export species. Strategic market insights that delivered market structure results. I have worked with Ekaterina Tribilustova on a continuous basis since 2005, initially through the Food and Agriculture Organization (FAO)/Globefish programme, and for over a decade in collaboration with the Norwegian Seafood Export Council on a wide range of projects. Ekaterina brings a rare combination of in-depth market knowledge, marketing dynamics and mechanisms, and the ability to translate analysis into marketing asessment, framework, and actionable reccomendations. Our work together has included extensive market analysis across 8 countries and 13 major regional markets, covering key export species such as Norwegian salmon, trout, herring, and mackerel. Her insights have consistently supported effective market positioning, project development, supplier relationship, and successful funding initiatives. From the start, Ekaterina demonstrated strong public speaking abilities and she has further distinguished herself as a highly effective moderator and panel leader at major industry events, including the Pelagic Fish Forum and North Atlantic Seafood Forum. It has always been a pleasure to work with her.

Dr. Kristin Lien
Senior Advisor, UiT the Arctic University of Norway, former Senior Analyst, Norwegian Seafood Council, Norway
I had the privilege of working with Ekaterina during my tenure as Vice-President of the Scientific Committee on Aquaculture (CAQ) of the General Fisheries Commission for the Mediterranean (GFCM) of the FAO. Since the GFCM signed a Memorandum of Understanding with Eurofish in 2012, our collaboration with Ekaterina has grown across numerous professional settings. These have included joint project activities, working group participation, and the co-organization of international workshops, conferences, and high-level events. Notably, Ekaterina contributed to and carried out detailed analyses of aquaculture market profiles in Bulgaria, Georgia, Romania, Russia, Türkiye, and Ukraine. She has also led extensive assessments of the aquaculture sector and markets across a range of GFCM countries, including Albania, Croatia, Cyprus, France, Greece, Italy, Malta, Montenegro, Slovenia, and Spain. Ekaterina has been an outstanding speaker and panelist at various GFCM events. Throughout over a decade of fruitful collaboration, Ekaterina has demonstrated exceptional leadership in regional and international diplomacy. Her remarkable ability to engage with a wide and diverse range of stakeholders, including intergovernmental organizations, national administrations, producer associations, and research institutions, has made her an excellent expert to work with. Her strategic mindset, outstanding communication skills, and talent for building consensus have consistently impressed me. During the COVID-19 pandemic, her adaptability and public speaking skills stood out even more as she seamlessly led discussions and engagements across digital platforms. Ekaterina’s professionalism, deep sectoral expertise, and unwavering enthusiasm are a true asset to all those who have the pleasure of working with her.

Houssam Hamza
Aquaculture Officer, Head of Teams, FAO/GFCM, Italy
I have no hesitations many outstanding qualities of Ekaterina's work, whom I have had the pleasure of knowing for over 12 years in various professional capacities. Having observed her work both as a senior manager at Eurofish and as an independent expert, I have consistently been impressed by Ekaterina’s deep and comprehensive understanding of the global aquatic food marketing and its complex dynamics. She combines a highly analytical mindset with strong strategic thinking, planning, and organizational skills. Above all, Ekaterina conducts herself with the utmost integrity, professionalism, and respect for others—even in socially and culturally challenging environments. Her extensive and diverse experience in the aquatic food sector is a testament to years of dedication, hard work, and genuine passion for the industry. These professional qualities, paired with her warm personality and approachable nature, make her a joy to work with.

Philippos Papageorgiou
Senior Aquaculture & Seafood Industry Consultant, Greece
We had the pleasure of collaborating with Ekaterina on the development of an international marketing strategy for a major seafood producing nation. We focused on the competitive picture of the global seafood marketing, operational models of the organizations, approaches to marketing strategies and frameworks. She brings a strong strategic vision, big-picture thinking, global level knowledge, and attention to details. We highly recommend Ekaterina for future collaboration and complex, high-level marketing initiatives of national, regional and international levels.

Jens Henrik Møller
Partner, Gemba Seafod Consulting A/S, Copenhagen, Denmark
I had the pleasure of working with Ekaterina Tribilustova and can confidently recommend her as a highly competent and committed professional. Her deep expertise in international trade, marketing, and the fisheries and aquaculture sectors is matched by a strong analytical mindset and excellent communication skills. Ekaterina combines strategic thinking with a practical, result-oriented approach. Great person!

Javier Ojeda Gonzales-Posada
Secretary General of the Federation of European Aquaculture Producers (FEAP), Spain
Frequently Asked Questions
Below are answers to frequently asked questions about my work in seafood marketing and market intelligence. If you need further information, feel free to get in touch.
Here are answers to some. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
Market Insights & Currents
Market Insights & Currents explores the forces shaping fisheries and aquaculture, with a focus on marketing, sustainability, and evolving consumer expectations. It offers clear perspectives on how market trends, branding, and communication are transforming aquatic food systems worldwide.
Market Insights & Currents explores the forces shaping fisheries and aquaculture, with a focus on marketing, sustainability, and evolving consumer expectations. It offers clear perspectives on how market trends, branding, and communication are transforming aquatic food systems worldwide.


Let's work together
Let’s shape the future of seafood markets, delivering greater value for producers and consumers through strategy, innovation, and collaboration.




seafood
marketing lab™
by Ekaterina Tribilustova
by Ekaterina Tribilustova
what I can do for you: strategic and Innovative Marketing for the Global Seafood Industry
20+ years at the forefront of global seafood marketing, advising industry leaders on market intelligence, positioning, differentiation, and staying ahead of evolving consumer awareness and market trends. I work with national, regional, and international seafood companies, governments, and industry organizations to anticipate market dynamics, elevate marketing strategies, and strengthen execution.
1. Strategic & Innovative Seafood Marketing
Development of strategic and innovation-driven marketing frameworks for fisheries and aquaculture sectors
Design of advanced seafood promotion programs combining branding, storytelling, and consumer engagement
Creation of international marketing strategies and positioning of national seafood brands across markets
Development of new marketing concepts to stimulate seafood demand and reposition seafood products in evolving markets
2. Market Intelligence & Value Chain Analysis
Analysis of global markets, seafood market trends, consumer behaviour, and emerging demand patterns
Value chain analysis to identify innovation opportunities in fisheries and aquaculture
Identification of new product opportunities and value-added seafood concepts
Development of strategic insights and market intelligence to support industry transformation
3. Export Strategy & Market Development
Design of high-impact export strategies to position seafood producers competitively in global markets
Identification of high-potential international markets and entry pathways for seafood products
Strengthening the global competitiveness, positioning, and differentiation of national seafood industries
Development of forward-looking export promotion programs aligned with evolving global seafood demand
4. International Cooperation & B2B Partnerships
Development of international B2B partnerships and strategic alliances across the global seafood industry
Coordination of international projects supporting seafood market development, innovation, and industry cooperation
Facilitation of high-level dialogue between industry stakeholders, governments, and international organizations
Strategic support for international seafood forums, policy initiatives, and multi-stakeholder collaboration platforms
1. Strategic & Innovative Seafood Marketing
Development of strategic and innovation-driven marketing frameworks for fisheries and aquaculture sectors
Design of advanced seafood promotion programs combining branding, storytelling, and consumer engagement
Creation of international marketing strategies and positioning of national seafood brands across markets
Development of new marketing concepts to stimulate seafood demand and reposition seafood products in evolving markets
2. Market Intelligence & Value Chain Analysis
Analysis of global markets, seafood market trends, consumer behaviour, and emerging demand patterns
Value chain analysis to identify innovation opportunities in fisheries and aquaculture
Identification of new product opportunities and value-added seafood concepts
Development of strategic insights and market intelligence to support industry transformation
3. Export Strategy & Market Development
Design of high-impact export strategies to position seafood producers competitively in global markets
Identification of high-potential international markets and entry pathways for seafood products
Strengthening the global competitiveness, positioning, and differentiation of national seafood industries
Development of forward-looking export promotion programs aligned with evolving global seafood demand
4. International Cooperation & B2B Partnerships
Development of international B2B partnerships and strategic alliances across the global seafood industry
Coordination of international projects supporting seafood market development, innovation, and industry cooperation
Facilitation of high-level dialogue between industry stakeholders, governments, and international organizations
Strategic support for international seafood forums, policy initiatives, and multi-stakeholder collaboration platforms
About me
I am Ekaterina Tribilustova, MBA, Founder and Strategic Marketing Advisor of Seafood Marketing Lab™. I am a marketing strategist specializing in the global seafood industry, with 20 years of experience across international seafood markets, trade development, and sector marketing. My work focuses on developing innovative marketing frameworks, B2B collaboration initiatives, export market development programs, and strategic seafood promotion initiatives. Over the past two decades, I have delivered more than 40 international projects across over 30 countries, collaborating with organizations including the Food and Agriculture Organization of the United Nations, the Norwegian Seafood Council, seafood industry associations in various countries, and other stakeholders through international organizations and institutional partnerships.
Hi, I'm Ekaterina Tribilustova — I am a strategic marketing expert specializing in the global seafood industry, with 20 years of experience in international seafood markets, trade development, and sector marketing strategies. My work focuses on designing strategic marketing frameworks that strengthen the global positioning, competitiveness, and demand for seafood products. I develop innovative marketing strategies, export market development initiatives, and seafood promotion programs that support industry growth and sustainable market expansion.
20
20
Years of Experience
20
20
Years of Experience
20
20
Completed Projects
20
20
Completed Projects
20+
20+
countries
20+
20+
countries
What My Collaborators Say
8 countries. 13 markets. 4 key export species. Strategic market insights that delivered market structure results. I have worked with Ekaterina Tribilustova on a continuous basis since 2005, initially through the Food and Agriculture Organization (FAO)/Globefish programme, and for over a decade in collaboration with the Norwegian Seafood Export Council on a wide range of projects. Ekaterina brings a rare combination of in-depth market knowledge, marketing dynamics and mechanisms, and the ability to translate analysis into marketing asessment, framework, and actionable reccomendations. Our work together has included extensive market analysis across 8 countries and 13 major regional markets, covering key export species such as Norwegian salmon, trout, herring, and mackerel. Her insights have consistently supported effective market positioning, project development, supplier relationship, and successful funding initiatives. From the start, Ekaterina demonstrated strong public speaking abilities and she has further distinguished herself as a highly effective moderator and panel leader at major industry events, including the Pelagic Fish Forum and North Atlantic Seafood Forum. It has always been a pleasure to work with her.

Dr. Kristin Lien
Senior Advisor, UiT the Arctic University of Norway, former Senior Analyst, Norwegian Seafood Council, Norway
I had the privilege of working with Ekaterina during my tenure as Vice-President of the Scientific Committee on Aquaculture (CAQ) of the General Fisheries Commission for the Mediterranean (GFCM) of the FAO. Since the GFCM signed a Memorandum of Understanding with Eurofish in 2012, our collaboration with Ekaterina has grown across numerous professional settings. These have included joint project activities, working group participation, and the co-organization of international workshops, conferences, and high-level events. Notably, Ekaterina contributed to and carried out detailed analyses of aquaculture market profiles in Bulgaria, Georgia, Romania, Russia, Türkiye, and Ukraine. She has also led extensive assessments of the aquaculture sector and markets across a range of GFCM countries, including Albania, Croatia, Cyprus, France, Greece, Italy, Malta, Montenegro, Slovenia, and Spain. Ekaterina has been an outstanding speaker and panelist at various GFCM events. Throughout over a decade of fruitful collaboration, Ekaterina has demonstrated exceptional leadership in regional and international diplomacy. Her remarkable ability to engage with a wide and diverse range of stakeholders, including intergovernmental organizations, national administrations, producer associations, and research institutions, has made her an excellent expert to work with. Her strategic mindset, outstanding communication skills, and talent for building consensus have consistently impressed me. During the COVID-19 pandemic, her adaptability and public speaking skills stood out even more as she seamlessly led discussions and engagements across digital platforms. Ekaterina’s professionalism, deep sectoral expertise, and unwavering enthusiasm are a true asset to all those who have the pleasure of working with her.

Houssam Hamza
Aquaculture Officer, Head of Teams, FAO/GFCM, Italy
I have no hesitations many outstanding qualities of Ekaterina's work, whom I have had the pleasure of knowing for over 12 years in various professional capacities. Having observed her work both as a senior manager at Eurofish and as an independent expert, I have consistently been impressed by Ekaterina’s deep and comprehensive understanding of the global aquatic food marketing and its complex dynamics. She combines a highly analytical mindset with strong strategic thinking, planning, and organizational skills. Above all, Ekaterina conducts herself with the utmost integrity, professionalism, and respect for others—even in socially and culturally challenging environments. Her extensive and diverse experience in the aquatic food sector is a testament to years of dedication, hard work, and genuine passion for the industry. These professional qualities, paired with her warm personality and approachable nature, make her a joy to work with.

Philippos Papageorgiou
Senior Aquaculture & Seafood Industry Consultant, Greece
We had the pleasure of collaborating with Ekaterina on the development of an international marketing strategy for a major seafood producing nation. We focused on the competitive picture of the global seafood marketing, operational models of the organizations, approaches to marketing strategies and frameworks. She brings a strong strategic vision, big-picture thinking, global level knowledge, and attention to details. We highly recommend Ekaterina for future collaboration and complex, high-level marketing initiatives of national, regional and international levels.

Jens Henrik Møller
Partner, Gemba Seafod Consulting A/S, Copenhagen, Denmark
I had the pleasure of working with Ekaterina Tribilustova and can confidently recommend her as a highly competent and committed professional. Her deep expertise in international trade, marketing, and the fisheries and aquaculture sectors is matched by a strong analytical mindset and excellent communication skills. Ekaterina combines strategic thinking with a practical, result-oriented approach. Great person!

Javier Ojeda Gonzales-Posada
Secretary General of the Federation of European Aquaculture Producers (FEAP), Spain
Frequently Asked Questions
Below are answers to frequently asked questions about my work in seafood marketing and market intelligence. If you need further information, feel free to get in touch.
Here are answers to some. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
Market Insights & Currents
Market Insights & Currents explores the forces shaping fisheries and aquaculture, with a focus on marketing, sustainability, and evolving consumer expectations. It offers clear perspectives on how market trends, branding, and communication are transforming aquatic food systems worldwide.
Market Insights & Currents explores the forces shaping fisheries and aquaculture, with a focus on marketing, sustainability, and evolving consumer expectations. It offers clear perspectives on how market trends, branding, and communication are transforming aquatic food systems worldwide.


Let's work together
Let’s shape the future of seafood markets, delivering greater value for producers and consumers through strategy, innovation, and collaboration.




seafood
marketing lab™
by Ekaterina Tribilustova
by Ekaterina Tribilustova
what I can do for you: strategic and Innovative Marketing for the Global Seafood Industry
20+ years at the forefront of global seafood marketing, advising industry leaders on market intelligence, positioning, differentiation, and staying ahead of evolving consumer awareness and market trends. I work with national, regional, and international seafood companies, governments, and industry organizations to anticipate market dynamics, elevate marketing strategies, and strengthen execution.
1. Strategic & Innovative Seafood Marketing
Development of strategic and innovation-driven marketing frameworks for fisheries and aquaculture sectors
Design of advanced seafood promotion programs combining branding, storytelling, and consumer engagement
Creation of international marketing strategies and positioning of national seafood brands across markets
Development of new marketing concepts to stimulate seafood demand and reposition seafood products in evolving markets
2. Market Intelligence & Value Chain Analysis
Analysis of global markets, seafood market trends, consumer behaviour, and emerging demand patterns
Value chain analysis to identify innovation opportunities in fisheries and aquaculture
Identification of new product opportunities and value-added seafood concepts
Development of strategic insights and market intelligence to support industry transformation
3. Export Strategy & Market Development
Design of high-impact export strategies to position seafood producers competitively in global markets
Identification of high-potential international markets and entry pathways for seafood products
Strengthening the global competitiveness, positioning, and differentiation of national seafood industries
Development of forward-looking export promotion programs aligned with evolving global seafood demand
4. International Cooperation & B2B Partnerships
Development of international B2B partnerships and strategic alliances across the global seafood industry
Coordination of international projects supporting seafood market development, innovation, and industry cooperation
Facilitation of high-level dialogue between industry stakeholders, governments, and international organizations
Strategic support for international seafood forums, policy initiatives, and multi-stakeholder collaboration platforms
1. Strategic & Innovative Seafood Marketing
Development of strategic and innovation-driven marketing frameworks for fisheries and aquaculture sectors
Design of advanced seafood promotion programs combining branding, storytelling, and consumer engagement
Creation of international marketing strategies and positioning of national seafood brands across markets
Development of new marketing concepts to stimulate seafood demand and reposition seafood products in evolving markets
2. Market Intelligence & Value Chain Analysis
Analysis of global markets, seafood market trends, consumer behaviour, and emerging demand patterns
Value chain analysis to identify innovation opportunities in fisheries and aquaculture
Identification of new product opportunities and value-added seafood concepts
Development of strategic insights and market intelligence to support industry transformation
3. Export Strategy & Market Development
Design of high-impact export strategies to position seafood producers competitively in global markets
Identification of high-potential international markets and entry pathways for seafood products
Strengthening the global competitiveness, positioning, and differentiation of national seafood industries
Development of forward-looking export promotion programs aligned with evolving global seafood demand
4. International Cooperation & B2B Partnerships
Development of international B2B partnerships and strategic alliances across the global seafood industry
Coordination of international projects supporting seafood market development, innovation, and industry cooperation
Facilitation of high-level dialogue between industry stakeholders, governments, and international organizations
Strategic support for international seafood forums, policy initiatives, and multi-stakeholder collaboration platforms
About me
I am Ekaterina Tribilustova, MBA, Founder and Strategic Marketing Advisor of Seafood Marketing Lab™. I am a marketing strategist specializing in the global seafood industry, with 20 years of experience across international seafood markets, trade development, and sector marketing. My work focuses on developing innovative marketing frameworks, B2B collaboration initiatives, export market development programs, and strategic seafood promotion initiatives. Over the past two decades, I have delivered more than 40 international projects across over 30 countries, collaborating with organizations including the Food and Agriculture Organization of the United Nations, the Norwegian Seafood Council, seafood industry associations in various countries, and other stakeholders through international organizations and institutional partnerships.
Hi, I'm Ekaterina Tribilustova — I am a strategic marketing expert specializing in the global seafood industry, with 20 years of experience in international seafood markets, trade development, and sector marketing strategies. My work focuses on designing strategic marketing frameworks that strengthen the global positioning, competitiveness, and demand for seafood products. I develop innovative marketing strategies, export market development initiatives, and seafood promotion programs that support industry growth and sustainable market expansion.
20
20
Years of Experience
20
20
Years of Experience
20
20
Completed Projects
20
20
Completed Projects
20+
20+
countries
20+
20+
countries
What My Collaborators Say
8 countries. 13 markets. 4 key export species. Strategic market insights that delivered market structure results. I have worked with Ekaterina Tribilustova on a continuous basis since 2005, initially through the Food and Agriculture Organization (FAO)/Globefish programme, and for over a decade in collaboration with the Norwegian Seafood Export Council on a wide range of projects. Ekaterina brings a rare combination of in-depth market knowledge, marketing dynamics and mechanisms, and the ability to translate analysis into marketing asessment, framework, and actionable reccomendations. Our work together has included extensive market analysis across 8 countries and 13 major regional markets, covering key export species such as Norwegian salmon, trout, herring, and mackerel. Her insights have consistently supported effective market positioning, project development, supplier relationship, and successful funding initiatives. From the start, Ekaterina demonstrated strong public speaking abilities and she has further distinguished herself as a highly effective moderator and panel leader at major industry events, including the Pelagic Fish Forum and North Atlantic Seafood Forum. It has always been a pleasure to work with her.

Dr. Kristin Lien
Senior Advisor, UiT the Arctic University of Norway, former Senior Analyst, Norwegian Seafood Council, Norway
I had the privilege of working with Ekaterina during my tenure as Vice-President of the Scientific Committee on Aquaculture (CAQ) of the General Fisheries Commission for the Mediterranean (GFCM) of the FAO. Since the GFCM signed a Memorandum of Understanding with Eurofish in 2012, our collaboration with Ekaterina has grown across numerous professional settings. These have included joint project activities, working group participation, and the co-organization of international workshops, conferences, and high-level events. Notably, Ekaterina contributed to and carried out detailed analyses of aquaculture market profiles in Bulgaria, Georgia, Romania, Russia, Türkiye, and Ukraine. She has also led extensive assessments of the aquaculture sector and markets across a range of GFCM countries, including Albania, Croatia, Cyprus, France, Greece, Italy, Malta, Montenegro, Slovenia, and Spain. Ekaterina has been an outstanding speaker and panelist at various GFCM events. Throughout over a decade of fruitful collaboration, Ekaterina has demonstrated exceptional leadership in regional and international diplomacy. Her remarkable ability to engage with a wide and diverse range of stakeholders, including intergovernmental organizations, national administrations, producer associations, and research institutions, has made her an excellent expert to work with. Her strategic mindset, outstanding communication skills, and talent for building consensus have consistently impressed me. During the COVID-19 pandemic, her adaptability and public speaking skills stood out even more as she seamlessly led discussions and engagements across digital platforms. Ekaterina’s professionalism, deep sectoral expertise, and unwavering enthusiasm are a true asset to all those who have the pleasure of working with her.

Houssam Hamza
Aquaculture Officer, Head of Teams, FAO/GFCM, Italy
I have no hesitations many outstanding qualities of Ekaterina's work, whom I have had the pleasure of knowing for over 12 years in various professional capacities. Having observed her work both as a senior manager at Eurofish and as an independent expert, I have consistently been impressed by Ekaterina’s deep and comprehensive understanding of the global aquatic food marketing and its complex dynamics. She combines a highly analytical mindset with strong strategic thinking, planning, and organizational skills. Above all, Ekaterina conducts herself with the utmost integrity, professionalism, and respect for others—even in socially and culturally challenging environments. Her extensive and diverse experience in the aquatic food sector is a testament to years of dedication, hard work, and genuine passion for the industry. These professional qualities, paired with her warm personality and approachable nature, make her a joy to work with.

Philippos Papageorgiou
Senior Aquaculture & Seafood Industry Consultant, Greece
We had the pleasure of collaborating with Ekaterina on the development of an international marketing strategy for a major seafood producing nation. We focused on the competitive picture of the global seafood marketing, operational models of the organizations, approaches to marketing strategies and frameworks. She brings a strong strategic vision, big-picture thinking, global level knowledge, and attention to details. We highly recommend Ekaterina for future collaboration and complex, high-level marketing initiatives of national, regional and international levels.

Jens Henrik Møller
Partner, Gemba Seafod Consulting A/S, Copenhagen, Denmark
I had the pleasure of working with Ekaterina Tribilustova and can confidently recommend her as a highly competent and committed professional. Her deep expertise in international trade, marketing, and the fisheries and aquaculture sectors is matched by a strong analytical mindset and excellent communication skills. Ekaterina combines strategic thinking with a practical, result-oriented approach. Great person!

Javier Ojeda Gonzales-Posada
Secretary General of the Federation of European Aquaculture Producers (FEAP), Spain
Frequently Asked Questions
Below are answers to frequently asked questions about my work in seafood marketing and market intelligence. If you need further information, feel free to get in touch.
Here are answers to some. If you don’t see your question here, feel free to reach out—I’m happy to help!
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
1.
What services do you offer?
2.
How does the process work?
3.
How long does a project usually take?
4.
What do I need to provide before starting a project?
5.
Do you offer revisions?
6.
How do I get started?
Market Insights & Currents
Market Insights & Currents explores the forces shaping fisheries and aquaculture, with a focus on marketing, sustainability, and evolving consumer expectations. It offers clear perspectives on how market trends, branding, and communication are transforming aquatic food systems worldwide.
Market Insights & Currents explores the forces shaping fisheries and aquaculture, with a focus on marketing, sustainability, and evolving consumer expectations. It offers clear perspectives on how market trends, branding, and communication are transforming aquatic food systems worldwide.


Let's work together
Let’s shape the future of seafood markets, delivering greater value for producers and consumers through strategy, innovation, and collaboration.

